This course appeals to students with truly contemporary outlook. The media saturates everything we do in the developed world in the 21st Century. Giving students the tools to analyse and critique the media affords them the chance to see the ways in which the media pervades their lives. Students are required to study media products from all of the following media forms: television, film, radio, newspapers, magazines, advertising and marketing, online, social and participatory media, video games and music video.


AS Media Studies engages students in the in-depth study of media products in relation to the four areas of the theoretical framework:

• media language

• media representation

• media industries

• media audiences.

Media Studies involves students making their own films, writing their own newspapers, setting up their own websites and creating their own music videos. Students interact with modern technology using all the customary IT programmes such as word processing and presentation software as well as video and sound editing software.


Media studies graduates typically enter careers in the media, cultural and creative industries. Areas of work include television and radio, film and video, digital media, computer games, journalism, writing and publishing, PR and media practice. Employers range from the Civil Service to the newspaper industry.

“The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses”

Malcolm X